What is Common Stock? Advantages and Risk

by KenFaulkenberry

in Investment Basics

What is Common Stock?

Common stock is a type of equity share issued by a corporation or entity. The buyers of common stock are referred to as shareholders.

Ownership Equity

Common stocks are fractional shares or a percentage equity ownership of an entity. Shares represent a proportional stake in the company’s net worth, income, cash flow, dividend, etc. Shareholder privileges usually include voting rights on issues that require shareholder approval and electing the directors of the entity.

Common Stock

Common Stock Advantages and Risk

Why Issue Common Stock?

When a company needs to raise capital for starting or growing their business they can borrow  the money or sell investors’ (shareholders) shares or ownership in the company.

Common Stock Advantages

Equity ownership provides the highest rate of return in the long run; more than bonds and cash. The potential for high returns is the largest common stock advantage. Stocks have provided over a 6% real rate of return in the long run, providing one of the best means to stay ahead of inflation.

Stock ownership is one of the foundations of capitalism and a free enterprise system. Common stock advantages accrue to the issuer, shareholder, and society in general. The issuer raises capital for producing goods or services. The shareholder receives the fractional benefits of an enterprise that is much larger than they would normally be able to participate in. Society enjoys the benefits of the goods and services of the issuing company as well as the jobs produced by the company. And let’s not forget the taxes paid by both the company and shareholders.

Common Stock Risk

The biggest common stock risk is equity owners have no guarantees, but are accepting the risk in exchange for potential greater gains than other safer investments. Stocks can be very volatile and is generally considered a high risk investment class. In the case of liquidation of the business, owners of common stock are last in line behind creditors, bondholders, and preferred stockholders.

Common Stock Value Investing

The price a stock trades for may be more or less than its real or intrinsic value. This is why it is important to understand the value of any stock you purchase. In order to reduce the risk of owning stocks, you want to purchase the stock at a discount to its intrinsic value.

If you can buy a stock for less than its real value the difference between the price you paid and its real value is called the margin of safety. The larger the margin of safety the less risk and the greater potential reward in holding that investment.

All investors with a long term investment horizon should consider owning common stock. The common stock advantages of own far outweigh the common stock risk for investors who are willing do their homework, look for value, and accept a long term investment horizon.

Related Reading: Investment Analysis: High Probability Analysis

Selling a Stock: Good Reasons and  Common Mistakes


Written by KenFaulkenberry

KenFaulkenberry

AAAMP Blog by Ken Faulkenberry
Ken Faulkenberry earned an MBA from the University of Southern California (USC) Marshall School of Business with an emphasis in investments. Ken has 25 years of investment experience and is dedicated to helping people with self-directed investment management through the Arbor Investment Planner. His asset allocation strategies have an outstanding performance record.
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